Shao Bao Bao is a novel burger restaurant with its unique spacecraft fort shape as its main attraction. In the early days of its establishment, it has expanded to major department stores and food shopping malls.

Qingcheng Design assisted Shaobao Bao in finding its brand positioning in the early stages of starting a business, and further planned the brand expansion plan, and assisted in sorting out the business model and planning, so that Shaobao Bao can reduce its burden in the early stage of starting a business.