The brand logo design concept of "Aixin Handmade" combines the core elements of "love" and "handmade", showing a warm and heartfelt baking spirit.

The design uses a heart-shaped mixing stick as the main pattern, which cleverly combines the symbolic meaning of "love" and represents the brand's efforts in making every serving.

The care and love put into the desserts. At the same time, the name "Irene" is presented in cursive font to form the outline of the cake, showing the elegance and professionalism of the brand. The overall design uses soft tones and simple line styles to convey the sweetness, warmth and professional quality of "Ai Xin Handmade".