Li Ji Zhen Ai, an old carrot cake brand that has been baptized for 26 years, exudes a unique culture - "treasure and care".

Qingcheng Design transforms the core of the brand into a visual identity. The three colors of the brand, red, green, and yellow, not only represent diversity and harmony, but also echo the concepts of cherishing and caring. Red symbolizes love, emotion and passion, green represents growth, health and harmony, while yellow conveys joy and warmth. These three colors not only make a strong visual impression, but also inject emotion into the brand.